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Marina Theodorou’s cycling charity route activity returns, with strategic cooperation with Charalambides Christis

At a press conference held on Tuesday, June 1, ALPHAMEGA Hypermarkets presented Marina Theodorou’s cycling route “CYCLING FOR A EURO”, which has been embraced by ALPHAMEGA as part of their general corporate social responsibility program “CHILD, NUTRITION AND HEALTH”.

The program focuses on organizing activities and supporting initiatives which promote the importance of regular exercise and the benefits of a balanced diet. The program is implemented in collaboration with the Cyprus Dietetic and Nutrition Association. Through this program, children between the age of 9-12 are given the opportunity to visit members of the Cyprus Dietetic and Nutrition Association, and obtain a free, personalized plan for a healthy and balanced diet, based on their personal needs.

For this scope, all proceeds from the sales of the reflective armbands of the event, which are suitable for cycling, hiking and running, will go towards the purpose of the program. The armbands are available for sale from 1st till 21st of June, 2021, at all ALPHAMEGA Hypermarkets for the price of one euro each.

The “CHILD, NUTRITION AND HEALTH” program, aims to minimize and alert people on the issue of childhood obesity and provides information about the benefits of a balanced diet and regular exercise. The cycling event objective is to raise awareness among children and adults. It will run during the weekends of 5th -6th and 12th – 13th of June, 2021. 

Marina Theodorou’s cycling event, is back on the road after two passive years due to the pandemic. During her speech she stated that this year she decided to cycle around Cyprus in support of the “CHILD, NUTRITION AND HEALTH” program of ALPHAMEGA Hypermarkets.
Driven by her dual role as an athlete and a mother, her goal during this year’s cycling event is to spread the messages of the program to the public, the local communities visited and advice everyone regarding the benefits of exercise and healthy nutrition. This will reflect her own contribution towards the prevention of child obesity.

Ms Natasa Constantinidou, Chief Communications and CSR Officer, described this cycling event as a new and exciting activity incorporated to the “CHILD, NUTRITION AND HEALTH” program. She explained how the program helps young children have a personalized nutritional program and how this national cycling activity will give the chance to the public to learn more how to engage with it. She also mentioned that the program’s activities continued to run, where permitted, during these challenging times, as ALPHAMEGA Hypermarkets worked tirelessly and with great responsibility, to support adults, families and children.

The President of the Cyprus Dietetic and Nutrition Association, Ms Eleni Andreou addressed the press conference mentioning that people who adopt healthy eating habits in their childhood, maintain a healthy lifestyle in their adult life. In addition, Ms Andreou suggested that so far more than 1000 children have been provided with a free personalized nutrition plan by 95 members of the Association.

On behalf of Charalambides Christis, the strategic partner of the cycling event, Trade Marketing Manager Mr Ioannis Kyriacou gave an address. Mr Kyriacou referred to, among others, the decision to provide permanent support to this activity as the goals of the “CHILD, NUTRITION AND HEALTH” program of ALPHAMEGA Hypermarkets are aligned and match the goals of the Charalambides Christis’ practical contribution and social solidarity program «SYMMETOCHI».

ALPHAMEGA Hypermarkets expressed their gratitude to all sponsors of this cycling event: Primetel, Unilever, Holland & Barrett, Landas Colour, ACS Courier and ASTRA CAR RENTAL.

The route:

Saturday 5/6/2021

  • Start of the cycling route from ALPHAMEGA Larnaca Central at 10:00, continues in the direction of Livadia, Xylotymbou, Xylofagou, Liopetri, Sotira, Paralimni. The route finishes at Limanaki, Ayia Napa, at 15:15.

Sunday 6/6/2021

  • Start of the cycling route from Deryneia at 10:15, continues in the direction of Frenaros, Avgorou, Ormidia, Aradippou, Athienou, Lympia, Dali, Nisou (Charalambides Christis Factory). The route finishes at ALPHAMEGA Acropolis at 17:55.

Saturday 12/6/2021

  • Start of the cycling route from ALPHAMEGA Paphos Central at 10:00, continues in the direction of Geroskipou, Kouklia, Pissouri, Episkopi, Trachoni. The route finishes at ALPHAMEGA Linopetra, at 15:00.

Sunday 13/6/2021

  • Start of the cycling route from the cycling café in Tochni at 10:30, continues in the direction of ALPHAMEGA Skarinou, Mosfiloti, Lythrodontas, Analiontas, Episkopio, Lakatamia, ACS Eleftherias Square. The route finishes at ALPHAMEGA Engomi at 17:45.

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